Take your podcast to the next level! This episode of Podcast Tactics has tons of podcasting tips from networking, to putting systems in place, to sponsorship strategies. Today’s guest covers all of this and more!
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Learn More about Lee Huffman and His Podcast, “We Travel There”
- Instagram: https://www.instagram.com/wetravelthere/
- Facebook: https://www.facebook.com/wetravelthere
- Twitter: https://twitter.com/wetravelthere
- Be a Guest: https://wetravelthere.com/guest/
Episode recorded on March 12, 2021.
Music by Valence – Infinite [NCS Release]
James: In this episode of Podcast Tactics, you will learn how to take your podcast to the next level. You’ll get tons of podcasting tips from networking to putting systems in place to sponsorship strategies. Today’s guest covers all of this and more. If you want to keep learning how to podcast from other podcasters, join the mailing list at PodcastTactics.com.
Now let’s get into it.
Joining me at the mic is travel writer and veteran podcaster, Lee Huffman in Nashville, Tennessee. Welcome to the show, Lee. Thanks for joining me.
Lee: It’s absolutely. It’s awesome to be here. And I can’t wait to talk about everything that’s been going on in my life.
James: Can’t wait to pick your brain because as I was saying before, we rolled our audio, you have created a life.
That to me is extremely admirable and I want to learn everything possible from you that I can in the next 20, some odd minutes. So let’s get rolling here. Tell us what’s the name of your podcast and what’s it all about?
Lee: Yeah. So my podcast is called, we travel there. And so what I do is I interview people from all over the world to find out the best things to do in their city from a local’s point of view.
So I I’ve been traveling pretty much nonstop with miles and points and everything for more than a decade. And I’m like that annoying person that sits next to you on the bus or at the bar or whatever, started chatting up the locals and trying to ask them what to do a lot of times they’ll say, Oh yeah, you know, go to the Eiffel tower.
I’m like, Oh, that’s great. You know, everybody knows to go to the Eiffel tower or whatever. Right. But I want to know what the locals. Want to do, where do they go? What, what places do they eat? Or if we’re going to go to those popular things, how do I save money on going to there? Or how can I cut the line and like, not spend three hours waiting to go inside to see the Mona Lisa.
Right. And so, uh, it’s, it’s a fun conversation. It’s basically the listeners are, it’s like a kind of a voyeuristic thing. They’re just listening to that conversation and. Hopefully they’re inspired to visit a lot of cities that they may not otherwise have thought about because we don’t just cover the big cities.
We cover a lot of small cities as well. And maybe they’re not cities that you would say, Oh, okay, I’m going to fly all the way to Japan to go visit Kamakura. But while I’m there in Tokyo, I’m going to take a day or two to travel an hour South and go visit down there and enjoy the beaches and everything else.
James: That is really cool. So let’s take a few steps back here and talk about the origins of your podcast, your background. Can you talk a little bit about that?
Lee: Sure. I spent almost 20 years in banking on both on the sales side, as well as on the corporate management side. And I launched my blog called bald thoughts about travel rewards and miles and points and trip reports back in December of 2012, it’s kind of like a, like a fun thing to do got me away from Excel and PowerPoint, all the stuff I would spend.
10 plus hours a day doing. And so it kind of allowed my creative side to, to really foster there. And when it came time for me to leave my job, uh, we left from California, moved to Nashville and I decided, you know what, by moving to a lower cost area, I can pursue my business to see if, if I can really make riding a real thing where I can generate a decent income to help provide for our family and get us that much closer to financial independence.
And one of the things I wanted to do. That I didn’t have time for before, because I committed three hours a day. I spent, you know, 10 to 12 hours a day working plus having two young children and a wife and everything. It doesn’t leave a lot of time for extra cooker things like, like a podcast. And so once we moved here, I said, okay, yeah, I’m going to really make things happen here with, with getting the podcast going.
And, uh, it’s been a fun thing, like learning about all these cities meeting. So many amazing people. And, uh, even my bucket list has grown tremendously after learning about all these awesome cities all over the world.
James: I do want to get into some episodes that I listened to, but before we do that, I kind of want to keep it a little high level at this point.
Um, in terms of when you started your podcast, what were some of the challenges that you ran into and how did you break through those challenges?
Lee: Well, I think it’s like anything, whether it’s blogging or podcasting or anything else that you’re doing in life, Like, at least me, I put things up on a high pedestal where it’s like, wow, they’re doing this.
And they must be really amazing at it. Or that’s like not a skill that I have. There’s no way I can do that. And it’s like, one of those things you just gotta jump in the deep end and just immerse yourself in it and just do it. Like I said, I came up with the idea. I refined it quite a lot between taking a lot of different free courses that are available online.
Like Steve child, my, my wife quit her job.com. PatFlynn Pete from do even blog, even my editor and Steve, Steve Stewart. He’s an awesome editor. I took his course as well. So I took all these different courses and me being frugal. I was like, Oh, okay. I’m definitely going to edit my own episodes. I’m not going to spend all that money.
And then I’m like, wait a minute. These guys do this all day, every day and they make it look so easy. And I’m going to spend five or six hours editing like a half an hour episode. That is not definitely a good use of my time. I’m better off paying somebody. Uh, and then taking that time and writing a few more articles for other clients.
And I wait, I make way more money. You
James: talk a little bit about your, uh, I’m going to call it a writing career for career, for lack of a better term. You went from finance to travel writing. Bridge that gap
Lee: for me please. I started in December, 2012. So it was really like a hobby over all these years, you know, just, I write a few articles in there and sometimes I would go months because it was budget season or something else was really going on at work.
And I just didn’t have the time or the energy to do it. And then as I was coming time to leave in my job, I was like, okay, I really need to get more serious about this. I reached out to different friends who were freelance writers. I met a bunch of them through a conference called fin con. So it’s a personal finance community and just say, Hey, what’s the norm.
What’s an average day, like as a freelance writer. And how do you find clients and how do you build them in and all these different things and like how much do you charge? I have no idea. I have no idea what any of those parameters were. And so they helped me tremendously Miranda, Mark Witt, Jackie lamb.
Let’s see. There’s just so many others that. Help me out and kind of push me in the right direction. And, uh, and also referred a few of my first clients, you know? And so I had a little bit of a headstart that way, because I learned a thing from this guy named wing lamb, whose, who owns a while who’s fish taco is over in California.
And I was at a under forties like professional conference. And he said, one of the things that you need to do in life is you plant those seeds. Far in advance of ever needing to harvest those crops. Right. And so I was building these relationships and just being friends with the, with these people at the conference, I wasn’t asking for anything for them.
And so we were friends for years and years and to the point where, when I did need something, as far as getting that advice, getting the referrals to clients and everything. People had no problem saying, Hey, I know Lee, I vouched for him. He’s an awesome guy. He knows what he’s talking about. And so it was an easy referral versus saying, Hey, I know I just met you five minutes ago.
Would you mind and referred me to, you know, X, Y, and Z client. And so it’s one of those things you always have to be building for your future. And not just a week from now, but a month, a year, you’ve even five years or more down the road, you’ve got, gotta be building those relationships and, and kind of planting those seeds.
James: That’s really cool. That’s really great advice. Thank you for that. What do you do now with your podcast that you wish you did when you started your
Lee: show? Well, uh, I will say this when I first started, I was very motivated and I probably spent like two or three hours on the show notes. And now I’ve got to the point where I have kind of a template.
I have a VA that, that populates majority of that template. And so that way, for me, the show notes, I just pick the pitchers, insert the pitchers and maybe type out two or three paragraphs and, and look at everything else to just make sure that everything else flows. And so by outsourcing that, that freed up a lot of my time, it’s well worth the little bit of money that I was paying that I’m paying a VA.
And again, because I’m kind of systematized it, it makes it so much easier. You know, even before I first started, I, I was really focused on creating systems we’re I use Calendly. So that way it’s not like those back and forth emails or texts or phone calls. Hey, when are you available? Are you available at this time?
No. What about this time? And it’s like, nobody wants to deal with all that. Right. You know, so. I use Calendly and it makes things so much easier to be able to schedule like it integrates with my Google calendar. So I can, I can block off time or dates, like, say my daughter’s birthday’s coming up. I don’t want to have an appointment on that day.
So I block it off. Same thing. Now I’ve got to the point because I have a bunch of episodes recorded. If there’s two episodes that I do interviews, then we’re going to record in a week. I actually. Block off the rest of that week, because I want to save time for family and writing articles for clients and things of that nature.
Because sometimes if you don’t watch out, you’re going to have five or six interviews in a week. And you’re like, Oh my God, all my free time is just now evaporated. So, so I do that. The other thing is what I do is because it’s the interviews that I do are very much focused on, on creating a good experience for the listeners for when they’re traveling to that city.
I actually put a couple of hurdles in place for guests, and if they don’t jump over those hurdles, I know they’re not going to put forth the effort as far as helping me promote the episodes. I know they’re probably not going to be a very good guest or when they’re doing the interview. And I, I want them to be, uh, kind of into it, right?
Like I want them to have a little bit of ownership of their episode. So the first thing I do is I have a Google form on my, on my website and you have to fill out the Google form and kind of populate. And your social media handles and your Skype address and your phone number and stuff like that. That way, it makes it easy.
So that way, you know how to easily contact them on all those different channels, as well as making sure that can put those links into the show notes and help them promote their social media channels. Right. And then once they do that, then I send them another email and says, here, here’s the link for questions.
I want you to answer for me to help create the show notes as well as for me to kind of guide the conversation. And then from there, they also can schedule the interview. And so by doing that, if people don’t take those little steps, I know they’re not gonna be very good. There’s one person that, that I had a scheduled interview with him, and then he flaked on me.
Uh, and then he tried to schedule another interview. And when he, like, when he filled out the form, he just basically put a link to his website, all the information you want is right there. And I looked at it like, he basically wanted me to do all the homework. I’m like, wait a minute, dude. I mean, I’m helping you out, promoting you in your business, on my podcast.
And you’re making me do all the work. Like if you’re not, if it’s going to be like a 90, 10 relationship in this, that’s just not going to work. That’s not gonna be good for me. And I, I’m going to feel bad when I’m doing the interview. I’m like, Oh, this guy’s such a jerk, whatever. Right. Yeah. I want, I want it to be like a happy conversation, you know, like, Oh, I’m, I’m really thankful that, that he put in this effort and he’s really helping me out with the show notes.
And if we’re going to, it’s going to be awesome. We’re gonna have a great conversation. And that’s really what I want. And, and so, like I said, it basically helps kind of weed out that the, the guests that aren’t going to be the really awesome ones that you’re gonna be proud to show that
James: episode. Yeah. That makes absolute sense.
And that’s, you know, The perfect segue into talking about a few of your episodes. I listened to her, I think two or three, actually, because Oh, nice. They’re great. Thank you. My nutshell of your show. I mean, absolutely tight end to end from season one, episode one to what I listened to most recently, it was you are amazingly consistent and I believe that you, I would imagine you attribute that to the systems you put in place.
Did you have your systems in place? From the beginning and how much have they changed since
Lee: then? Some of them were there from the beginning, like using Calendly and using those Google forms. I’ve changed it up a little bit here and there. But, um, for the most part, those systems have been in place throughout.
And I will say this, my favorite first guest that I actually interviewed was Joe from stacking Benjamins and extremely popular podcasts. I mean, they have over a thousand episodes or something like that. He’s been on for years and years and years. And I figured, you know, what. He’s been such a pro with this podcast and I’ve been on his show a couple of times.
I’m like, if I mess it up and I just totally fumbled. I figured he can help save me. Right. So, uh, you know, if you, if you were kind of scared and you’re, and you’re looking to launch your podcast, it get somebody who’s done it before. And somebody who’s either has their own show or who’s guested on a lot of other shows.
And because of their experience, there’ll be a good help for you to kind of help flow that conversation. You know, I mean, if both of you, it’s the first time you’ve been on a podcast, It may be a little more challenging. There may be a little more like fear and, you know, a little bit uncomfortable pauses or whatever.
So having somebody like that, like really helped me out. And so I, I give big thanks to Joe for that. And so, um, yeah, I really it’s one of those things at the beginning. Like I was much more, I have a set of questions I kind of go through. Right. And at the very beginning, I was much more rigid with timing and I have to ask all these different questions and everything like that.
Whereas now it’s more just like a flowing conversation. And if I, like, I try to talk about the attractions in the city. As I tried to talk about different places, everything else, and every guest is going to be a little bit different, right? Some of them were much more foodie oriented. Some of them were much more like history or attractions or whatever oriented.
And so sometimes there’s only a couple of minutes left to be able to talk about one or the other. And just, you have to understand it’s it’s okay. You know, and sometimes guests are absolutely amazing. They provide all these different notes and everything, and like sometimes two or three pages worth of notes.
And I just know I’m never going to get through it all, but that’s what the show notes are for. Right? Like, I can take some of those suggestions that they provided that we didn’t get a chance to talk about and put them in the show notes. And basically it creates an Avenue for a reason for people to come to your website.
Uh, other than just being a rehash of what you just talked about.
James: Well, there were several things that I was really inspired by your podcast. I mean, obviously the travel and the food is one thing, right. But just from a podcast perspective, the structure really appealed to me specifically, you know, your, your recap at the end of the episode.
Really cool. You know, like just tighten, you know, button things up. Um, you gave a coming up next, which is enticing listeners to subscribe, listen to more. Um, and you had a very, very clear and concise call to action, which, you know, all of that, just those three things right there at the end of an episode, I’m ripping off.
Like you I’m like modeling. I’m going to try to model that in some way. Um, you know, I guess I’m curious, like, how did you stumble on that? Did you learn that from somewhere? How did you end up structuring it? Like structuring yourself like that from the beginning? I mean, from the beginning you did this.
Lee: I don’t know.
I mean, sometimes I I’ve been a big podcast listener for, for years and years. Right. And so I think you’re always just kind of, at least my mind, anyways, I’m always kind of picking what everybody is doing and saying, okay, is this, do I like this? Do I not? You know, and, uh, somebody told me when at the very beginning, they said, even if you don’t have actual sponsors, if you, if you don’t have actual commercials, put something in there anyways, because if you don’t and you go, you know, 10, 20, 30, whatever episodes, and then all of a sudden you insert ads.
Listen to me, like what, what is going on here? Where did this come from? You know? But if you started from the very beginning with ads, Oh, okay. That’s just part of the show. That’s just, that’s just normal. That’s just what it is. You know. Can you talk a little
James: bit about that? I did notice that like, from episode one, I’m like, wait a minute, hold on.
He’s he’s throwing a sponsor in here. You know? Like how, how did you
Lee: approach that? Uh, well, just from being a blogger all these years, and I do a lot of affiliate marketing on the blogging side. So am I, I know that, okay. I can, I can create. You, it was short URLs, you know, to, um, to create, make it. So it’s easy for people to say, instead of say, so saying, Oh, okay, go to www dot blah, blah, blah, blah, blah, blah, blah.
You know, like this long URL and just say, Oh, we traveled there.com forward slash bluff works or acorns or whatever. And it’s an easy, and then it just redirects to whatever that page is or whatever that affiliate link is. And so again, because I was on the affiliate marketing side, I knew, okay, here’s some.
Things that I use in my, in my normal blog that I can incorporate into the travel, um, the podcast side. And so I just said, okay, well, I’m going to create them from either share a sale or commission junction, uh, or, you know, some of the other affiliate networks that are out there. Let me just look. For different types of affiliate programs that are relevant to what we’re doing, you know?
And so one thing I also do is because again, I, I do a lot on the, on the blog side is that I, I pitched them an opportunity to promote on the podcast as well. So I’ll offer them packages and saying, okay, if you want to sponsor posts, it’s X dollars. If you want sponsored posts and social media shares. X plus Y and then, Oh, by the way, there’s an opportunity for you to also to promote on evergreen travel podcast episodes.
Uh, and you know, that’s an opportunity as well. So I throw out these different options for them. Whereas again, like. Uh, I’ve, I’m almost at 150 episodes and, and I’ve got a little bit over 80,000 downloads total. So it’s doing well in that regard, but it’s not like I’m getting hundreds of thousands of downloads for every episode, but the numbers are continuing to grow and because I’ve designed it purposely to be evergreen, then you know, it has that long-term value even for, even if I’m not getting a lot of downloads today necessarily, uh, Down the road, there could be significantly more downloads.
And so that’s, uh, that’s, uh, something that’s a great opportunity for when you are speaking to the sponsors, as well as creating those, uh, those affiliate network, uh, links, uh, as a sort of quote, unquote sponsor of your episode, that way
James: something else that I noticed too, that I’m just remembering, as you were talking, are your, um, Your reviews on Apple podcasts.
They are excellent reviews. I mean, congratulations on that, that it’s well-deserved as far as I’m concerned and I was impressed by that as well. And I’m sure that helps with engaging with sponsors as well.
Lee: Yeah. I mean, I actually just created a pitch deck. Uh, I’m going to go out there and try to get available more proactive in, in gray and going on getting sponsors and definitely taking screenshots of those reviews.
Incorporating that into the pitch deck definitely helps. I actually, what I do cause I have, uh, I have Libsyn is my hosting. And so what I do is. I use a metric that I, I don’t know if I’m just making stuff up, pulling things out of the air. But my metric that I use is I don’t look at the number of downloads for each episode.
I look at the number of downloads per episode, that’s released. And so I track it every month. And so. And I created a Google doc and basically just shows, okay. Each month, how many downloads that I get for that month and then how many episodes that I release for that month. And I just created a chart and I think that’s like the, probably the nerd finance guy in me, you know?
Right. You’re doing that, but it’s, it’s something that I like to track that progress and I don’t necessarily look. Month to month, but I just look at the overall trend. And as long as that trend is going up, and obviously we’re recording that right now. And in March of 2021 and last year, 2020 was a horrible year for travel.
You know, nobody’s really traveling, they’re in the middle of a, of a pandemic, you know, and my numbers definitely suffered during that, but I also noticed that as. People started wanting to get out more often and they had that cabin fever and everything else. You definitely noticed more spikes and the number of downloads.
And so it’s been interesting to kind of watch that dynamic as watch as far as the number of downloads versus what’s going on in the world outside, you know? And so, uh, it’s been interesting. I will say this, that by tracking the numbers the way I have, I also look at. Yeah, kind of peak. Okay. How many episodes, how many downloads did this one episode get the one I just released and it kind of in total versus what the overall downloads are.
And so right now I’m getting probably a thousand to 1500 downloads for every episode I release and maybe about. Half to a third of those are from the current episode and people are downloading a lot of the back catalog. And so it’s really kind of interesting to see how all that works. And it’s, it’s good to know that people are downloading the past episodes too.
And they’re finding value in what they listened to. And they’re like, Oh, this is cool. I want to learn more.
James: Let’s talk about your guests. I mean, you seem to have some what I’m going to call high profile guests. Um, how, how are you finding them? How are you engaging with them? Are you inviting them on and how do you prepare for your show?
I mean, how do you prepare for those
Lee: interviews? Well, um, luckily by having them fill out the, fill out the form, it takes a lot of, uh, the preparation work out there, but. Yeah. I mean, I’ve, I’ve been lucky with some of the guests, uh, some of them, I just, people I’ve met through like say fin con or through other travel blogging groups.
I participate in and, and I purposely not just focused on travel people, even though it is a travel podcast, it could be anybody literally that. That lives in the city can be on my show, you know, uh, one day of examples of like the quote is this guy from Cannes Australia, he’s a podiatrist. So, you know, he’s a foot doctor and he’s on the show and talking about cancer Australia.
And so by not. Requiring it just to be travel people. One, I get exposed to a lot of different audiences that I wouldn’t normally get exposed to. Like when they’re sharing it across their networks on social media or their friends or family or whoever, it’s not just travel people that are, uh, that are learning about the episodes.
And so that’s kind of by design. The profile people like some of them, you know, I just know from the networks, I do go into Facebook groups every so often and say, Hey, I’m looking for guests. Anybody want to represent their city? And I put a little pitch in there and I’ve got a lot of people that way. One of the ones that actually worked out the best for me was my, one of the Philadelphia episodes.
I read baby Aryan levy Baker. Uh, I CA she came on the show and we talked and it was a great episode. She knew so much, she used to work for the visitor’s Bureau in Philadelphia. So obviously very knowledgeable and intelligent on everything that’s going on in the city. And then I knew she had a couple of books and maybe I didn’t research it enough.
I thought they were just her books. I’m like, wow, those are really catchy titles, you know, like unique each Philly and kind of things to do before you die in Philly before you a hundred things to do in Philadelphia before you die. I’m like, wow, those are pretty catchy. It turns out that’s actually a series of books from cities all over the U S and so she asked, asked me, so, Hey, would you mind if I shared your episode and your, your call for guests in my, in the authors group that I’m in, I’m like, Oh yeah, that’d be great.
That’d be fantastic. And so I had a couple of other authors from Reedy press they’d have their different books from those series, as well as other ones, like secret blank, whatever city. And so I started reaching out to the publisher and said, Hey, I’ve had a number of you, of your authors on my show. And I want to just kind of create a little relationship with you and share some of those episodes in case they did not share the episodes with you.
And what I like to do is have more of your authors on my show to help them promote their book. One. It gives me a much more professional. Guest two helps you with potential book sales and it helps the guests, you know, the author. Go out there and promote their book a little bit more. And so it’s a win-win for everybody.
And so that’s been a phenomenal relationship. I’ve done the same thing with, with moon travel guides, uh, got a couple of their authors on a one from Santiago, Chile, and then the other one just recently, it’s coming out soon for Birmingham, Alabama. And so she was talking about like the civil rights trail that’s down there and so really fascinating information to learn.
And so creating those relationships. With those companies, it’s almost like a natural source for future guests. And so that’s, that’s been phenomenal. I think also just at some point I reached a tipping point where my podcast has been around for awhile. I’ve actually started having PR agencies reach out to me and one of them, and I was like, I was kind of flabbergasted.
It was, I forget his name off the top of my head right now. But he’s the CEO for L said, resorts down and muzzle on. And so through the PR agency, they reached out and he was a guest and really phenomenal being able to talk to somebody who’s a CEO that owns multiple hotels with their family, you know, so, and hopefully once we start traveling again, I’ll be able to reach out to them.
Hey buddy, remember me? You know, I’m going to come down the muzzle on, hang out on the beach, you know, so, but I mean, that’s one of the things that I love about. Having the podcast around all these different cities, is that pretty much now wherever I travel, I’m going to be able to, I’m going to be able to have somebody that lives in those cities or that has suggestions for me and everything.
And, uh, the last thing that I’ve been doing recently is it I’ve been reaching more out to the, the convention visitors Bureau or of different cities and saying, Hey, I don’t want. Like, it’s kind of an awkward conversation, cause I’m like, I don’t want you on my podcast. I want somebody from your city and there, and it sounds odd.
But the reason I say that is because I want strong opinions. I want somebody to say, I like this, but I don’t like that. You know, or this one is really awesome. This one’s like so-so whatever. I want them to have great opinions because as a traveler, I want to know. Which places I should really go, you know, and as a convention and visitors Bureau, they have to represent the city.
Right. And they can’t pick one over the other. Otherwise when the, you didn’t pick is gonna be mad at you. Right. And so, like I said, it’s a noble, a little bit of an awkward conversation with them, but. They understand once you kind of explain it to them, I go, Oh, okay. Yeah. That makes, because they don’t want to be put in that position where you say, no, really?
What is your favorite? Which one do you like better? And they’re like, uh, awkward pause. Right. And, and, uh, so it, so it’s been good being able to reach out to them. And then from the travel blogging side, again, I kind of have different layers with everything I’m doing now on the travel blogging side. I now have that relationship with them.
I can say, Hey, I’d like to come out and write some articles about. The attractions that I’m doing, you know, the different things that are there, the different food, different restaurants and everything else. And because they already know me because we already have a little bit of a relationship cause I’ve talked good about their city.
Now, when I go there, I can get some things sponsored as far as attractions or meals or, or a state from the, from the travel blogging side. So, so it’s kind of a symbiotic relationship that way. And I purposely also don’t. I have a hundred percent overlap in my audiences of my podcast and my blog, because my blog is primarily about miles points and trip reports and those types of things, which yeah.
Is more of a smaller subset of the travel audience. Right. Versus the podcast is more of a generic, more of a general, broad, uh, audience. That’s just talking about the city and occasionally maybe I’ll talk. Briefly for a few seconds about miles and points, but I don’t really go into it very much.
James: Well, Lee let’s get into a time machine right now.
Let’s, you know, you’ve been going at this for about three years. Let’s go three years in the future. What are your hopes for your podcast?
Lee: Um, one that’s, my numbers are much higher. Um, yeah, now honestly, I, I I’m just. Part of me is happy with the way it’s going, other than the fact that I wish I was making more money.
Right. Um, a lot of times it’s more money out than it is in, uh, when you’re, when you’re starting out. And so I would want it to be self-sufficient as far as monetarily, I would like for it to generate a lot more revenue, there are some things that I’m working on doing where it creates. More of a reason to come to the website on creating one sheets for, for each episode where it’s like, here are like the top tips from each guest, come to my website and download that.
So. Uh, because unfortunately there’s not a lot of demographic information for, for podcasts right now, whenever you are talking to a sponsor or to a place that’s looking like the convention visitors Bureau, or some, something like that, or maybe even a top tier guests, they’re like, Oh, what’s your demographics?
Like, who’s your listener base and everything else. And you can’t really provide a lot of information right now. You can talk about your downloads. You can talk about, Oh, 80, 90% of my listeners are in the U S and that’s about it, right? So there’s not, you can not a lot, you can provide, but by doing more of having them come to the website, obviously you get more demographic information that way by them coming there.
And you’ve got like a Facebook pixel. On your site. Now you can do some targeting for either for that person or people that are like that, like audiences. And so it’s all about trying to drive as much traffic as possible to the site. So that way you can build your business more and find ways to kind of drive revenue, not necessarily by charging them, but by getting more sponsors, getting better advertisers, you know, creating other opportunities to be able to do that, you know, Yeah,
James: no, that’s actually a really, I like how you’re using those one sheets as a, as a kind of lead generation tool for getting that, that data that sponsors are going to ask you for.
That’s a really good
Lee: idea. And then, uh, then the other thing is I’m more like after about 50 episodes, I started doing this because I was listening to another, like you’re talking about earlier kind of plagiarizing ideas and tips from other people. It was a personal finance podcast and he was talking about like, what’s your best?
What’s your best personal finance tip at the end. And so after about 50 or 60 episodes, I started asking them that, uh, what’s your best travel tip. And so what I want to do is I want to create a book of the best travel tips from all my guests as a way to try to generate some revenue that way as well.
James: Will the, please tell us where people can learn more about you and your awesome travel pocket.
Lee: Well, uh, the website is we travel there.com. My mom, all the different social media platforms, you know, Twitter, Instagram, Facebook, et cetera. And we travel there and I’m on all the major podcast platforms. So look up the episodes.
We traveled there with Lee Huffman and almost 150 episodes right now. And so if you’re interested in being a guest, I’d love to have you on represent your city. Go to we travel there.com/guest. And, uh, I’d love to talk with you.
James: The name of the show is we travel there. Lee, thank you so much for coming on.
I appreciate all of the advice that you’ve given and all of the time that you spend having a conversation with me, I wish you the best of luck and continued
Lee: success. Thank you so much. And hopefully people learned a lot and hopefully I’ll be able to listen to their episodes sometime soon.
James: Thanks again to Lee.
Check the show notes for links to learn more about him and his podcast, “We Travel There.” I would love to hear what you got out of this episode. Leave a review on Podchaser.com to let me know. The show notes has info for how to do this and feel free to make suggestions for what I can do to make this show even better for you.
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