How to Start a Podcast that Empowers College Graduates with Nishant Goel

Show Notes

Learn how to create a podcast that prepares students for life after graduation. Today’s Podcast Tactics guest launched a show to help his fellow students bridge the gap between what they’re being taught in school with what the real world needs from a marketing graduate. Listen in for great podcast tips and advice!

Please let me know what you got out of this episode by leaving a review at https://www.podchaser.com/PodcastTactics

Learn More about Nishant and His Podcast, “Marketing Chakravyuh”

Episode recorded on March 21, 2021.

Music by Valence – Infinite [NCS Release]
DOWNLOAD: http://ncs.io/infinite

Transcript

James: In this episode of Podcast Tactics, you will discover how to launch a podcast that bridges the gap between what students learn in college with the realities of entering the workforce. Listen in to learn how today’s guest helps marketing students get a headstart and be prepared for life after graduation.

Before we dive into this episode, remember to join the mailing list at PodcastTactics.com so you can keep learning, get inspired and stay motivated.

I’m James, the host of Podcast Tactics. Now, let’s get into it.

Joining me at the mic is Nishant Goel in India. Nishant thank you so much for joining me.

Nishant: Thank you for having me, James. I’m really excited for the conversation. Well, I’m excited

James: to speak with you. Let’s start from the beginning. What’s the name of your podcast and what’s it all about?

Nishant: So my podcast is called marketing check review, and it’s about helping my fellow students bridge the gap between what they’re being taught at the university and what the real world needs from our marketing graduate.

So there’s a vast gap between what we thought and that thought about that you’ll need. Then you’ll get in a marketing job and what you actually need when you start from the. Ground level job, or from even a basic manager job. There’s a vast gap. There’s very big gap. And it’s only increasing with, uh, the recent COVID lockdown.

Things have changed. Unprecedentedly.

James: When did you start your podcast?

Nishant: Uh, I started this podcast in January

James: of this year of 2021. Yeah. Okay. So as of this recording, that is just two and a half, three months. So, you know, I’ll go. How has it been going for you? What kind of challenges have you been running into with starting up cast?

Nishant: It’s stacking up podcast. There are a lot of things initially, you know, with my first podcast, what I did was I would just record the episode. I would. Edit it and publish it. It was a relationships podcast that I started around approximately a year ago, 10 months ago. Now with this, I initially spent at least a month on logo and name itself that they should not be clashes.

It should be relevant logo then deciding we are going to get more relevant guests because. Now the guest list has been narrowed down to market. You’re only getting access to those people seeking their time. Now, why would a marketer with 10 years, 20 years, 30 years of experience share their time with me.

There should be some incentive for them as well. So it was a lot to cover in one go. And now when I’m . I’m also looking to, you know, working on the social media side to grow the audience so that more people can benefit from it. So a lot of time investment is required and it’s difficult to do it all by myself.

Along with my full-time university education,

James: you’re getting a crash course in podcasting, but it sounds like you had podcasted before. So you had a previous podcast and then you added onto your workload by doing a second podcast in addition to being a student. So you’re taking a lot on. Um, what are, you know, talk to us a little bit about the difference between your previous podcast and this one.

Did you have guests in your previous podcast?

Nishant: Uh, yes. My biggest podcast is called all things relationship or cross in that too. I would invite anyone and everyone who had a relationships story to share something that they experience positive or negative. Some people had generally wonderful story to share some stories, just like apparent in some stories of full of experience and being yes, because not a lot of good learnings or experience come without pain.

It’s been that forces us to change as a human. Did some motivation.

James: That’s deep. That’s true. Especially with taking on two podcasts. Yeah. So you’re still doing that other podcast too. In addition to your marketing. Um,

Nishant: not as actively now because I was already 25 episodes in, so I had to give it a pause to see that the audience is not accepting the same content over and over again.

Maybe they’re finding it to be repetitive. So I’ve taken a pause from the two enlies lays. What the audience wants more now. What can I provide? So I want to

James: refocus back to your marketing podcast. Um, you talked a little bit about, you know, you, the question was why would somebody with a marketing with marketing experience want to come onto your podcast?

And how has it been to get guests? Has it been a challenge for you or are the people that you’re engaging to come on as guests are they open to coming on and speaking with you?

Nishant: Uh, it has been quite a unexpected experience. This is something we were not taught in the college. We are taught that, okay, if you want something, you apply for it within a week, you’ll receive it within a big in two weeks or within that stipulated time you’ll receive it.

But now I’m learning that sometimes you have to follow up again and again, sometimes you will be met with a no. Sometimes it would be a yes. That you weren’t even expecting.

James: You’re getting some real world experience with networking. It sounds like

Nishant: true. Yes. With networking. And because of this, even with people I did not get as a guest, I’ve built a network of over a hundred B2B marketeers and do many B2C market years.

So it’s, it’s interesting. And sometimes I do God. I do get demotivated because this person has not replied that applying maybe after a week, five people in a row have declined to be a guest. So, you know, it took an entire week of my shed. You, so I’m already a week behind the entire ship. So how do I manage it?

That has resulted in some sleepless nights as well, but it was a learning and I enjoyed it.

James: Are you finding your guests to come on your show

Nishant: going via LinkedIn and some Facebook

James: groups? That’s fantastic. So you’re, you’re reaching out to people on LinkedIn, some marketing professionals that is very wise.

Yeah. There’s a deep, deep resource there. I’m sure.

Nishant: Yeah. LinkedIn has helped me a lot. And. Luckily, I had guidance from a person who has over a thousand, a hundred thousand connections on LinkedIn. So he shared his secret with me. Um, then I experimented it. I worked for a organization that provides LinkedIn account management services.

So I managed a consult, some B2B service providers, manufacturers, and dealt with their clients. So in the process they had the entire playbook. Okay, this is how you would generate a lead. This is how you should connect with the plant. And I also experimented over different things at their expense, of course.

So that gave a lot of learnings and I’m using that. So tell

James: me, how has, um, actually let me ask it this way. How do you prepare for your interviews when you are? Uh, well, how do you prepare for your interviews when a guest is coming on, do you script it? Do you write an outline? What does that look like

Nishant: for you?

Oh, even the interview prep process takes over an hour for me now. It used to take longer at times. Now I usually as the guest to share like 15, 20 minutes before the actual interview time. So like if we are having an interview on, let’s say 10th of April, I would ask the guests to have a conversation on air or 7th of April for 15, 20 minutes and decide certain areas of expertise that I should focus on.

And a few questions that might have daily, interesting story exclusive to their experience. Apart from that. I would go research about their experiences, such about the guests. I would spend almost half an hour on that and then have a list of 10 questions. And that’s just a guiding line that in case you in the conversation I’m left with.

Yeah,

James: I get it.

Nishant: The advice I would, you know, I would look through it. So I have an idea that, okay, these are the points you have to focus on and the conversation flows. I have learned to understand that, okay, this is something that interested in. So then you’re interested in something, the voices of friends, the energy is different, and I enjoyed that positive energy.

So I focus on what’s giving out the positive energy after that. It flows

James: really well. That sounds like you’re, you’re paying attention while you’re interviewing, you’re listening to what is exciting them and inspiring them. Yeah.

Nishant: Yeah, that is something I’ve been told a lot of times that listen, don’t hear.

So I just try and focus on lifting.

James: Yeah. Yeah. I mean, it’s, it’s kind of like what you were saying before we rolled audio here, you know, like you were open to just letting the conversation flow and letting you know the interview kind of bloom naturally, you know, so that’s fantastic. Yeah. Yeah. Where you all, do you feel like you were always inquisitive and curious in that way, you know, that kind of fits with your interview style when you’re on your show?

Nishant: Oh, I was a totally different person, like two and a half years ago. Then some incidents happened, some being happened and it changed me. It forced me to change, basically pushed me to the cliff and I had only one option. Either jump or change.

James: I’m glad you transformed, whatever it was that you had to break through.

That’s fantastic. So it sounds like you weren’t, you know, like the, the whole ability to interview people and to be curious, and to practice listening versus hearing came about because of your podcast

Nishant: a bit. Yes. Uh, the practice of being inquisitive, asking questions is something that came about. Partly during the podcasting, because before that, it would take me a lot of time to chat with a person and be confident enough to ask any question or to even provide an opinion.

I will always state facts never provide an opinion or be very resolved with anyone new or even with the old people. Even with the people I knew I would at times be very dissolved is a barrier I drove and. I’m just glad

James: I did. Do you feel like you’re continuing to kind of grow in that way with, as you, you know, with each episode that you produce with your podcast, do you feel like that’s starting to expand more and more and you’re getting more comfortable with your interview style and even just not even in the podcast, like, you know, in your life in general,

Nishant: the biggest growth that I’m gaining from is.

Managing time practice. I have take on work that should take me like 30 hours a day. And I still have to squeeze it in 16 hours a day because I need to sleep for at least six, seven hours. So that is something I’m learning. I’m still learning. And then there’s some trusting the other person when you delegate the tasks.

And then a lot of learnings and the good venues are there and I’m able to keep up to it because of good guidance. I would say from my mentors, So that is also helping, knowing that someone has your back is a very big

James: advantage content. The topics for your podcast is marketing related. Is it digital marketing?

Is it, or is it, um, you know, also outside of the internet marketing,

Nishant: it’s everything under math. So I’m not teaching topics that are there in any marketing book, you can learn marketing topics from. In number of books, there are hundreds of books out there over a dozen books. I have provided by the universe that were part of the labels, but lead talk about things that are not being taught in any book, things that only experience can tell me what are the real life challenges and you know, those tips and tricks that if you knew this, then your life would have been different.

It said. Interesting question that I aim to ask every guest, what are the few things that you know now, but you did not, when you started that. Yeah. And some interesting points come out occasionally and it’s fun to know. I feel like I’ve already transitioned, you know, 10 years forward.

James: So tell me, and I don’t want, you know, like I want, obviously I want people to tune into your podcast, but I’m curious, like, what is the biggest marketing lesson that you’ve gotten so far from your podcast, from a guest in your podcast?

I should say from a guest,

Nishant: it’s about transition. When you change organization, specially after billing everything into, it’s going to be hard. It’s going to be really hard. But you have to do it whenever you realize that. Okay, I’ve done everything I could. And there’s no learning of your growth Avenue for me or for the company, then it’s time to move on.

Yes, it will be like it’s a child, you built it from ground up, but move on, start afresh. And the biggest challenge will be when you will start from the mindset that. After building it up, I’ll have to move. You might be disconnected at the start. Don’t be disconnected, invest yourself. And yeah, it’s when you start doing that, I am investing all of myself and at the end I have to disconnect and that will be pain.

That will be a lot of pain. It will be painful. It’s I would say the. Cost of knowledge, because everyone says, you know, this, this, and this is what the cost of knowledge, that is why not everyone is able to handle knowledge. And that is a, not everyone has all people say that I should have known. This is a reason you didn’t know, because if you did, you probably couldn’t have handled it.

Yeah. You would have fucked up.

James: It’s almost like we weren’t ready for it. You know, it may have already been like, there. If somebody may have even told us it, but you know, psychologically or emotionally, we weren’t ready to accept it. We just let it go over our head or just slipped through our

Nishant: skulls. I have been in that situation, so I know.

Oh

James: yeah, yeah. Me too. Absolutely. Absolutely. What is one piece of advice that you would give a podcaster who is just starting out to

Nishant: a podcast or who’s just starting out. You want a salad, take a mobile phone, start recording, publish it. You don’t need a thousand dollar. My, you don’t need that road. My or anything.

You don’t need a Yeti mic. You don’t need a thousand dollars startup or a camera or anything. You have a mobile phone, you have an internet connection. You have everything you need to produce a world class podcast. That’s one advice. That’s when I realized that again, that if I had, maybe I would have started a bit faster.

That’s great

James: advice. Just get, just get going and

Nishant: get started. Yeah. A lot of people are stuck in, Hey, I need that software. I need that service. I need that. You know how to set up? No, you don’t. No, you don’t.

James: So Nishant, what is it that you want people to get out of your podcast? Why should they listen to your show

Nishant: from my podcast?

But I have observed is there’s that gap between what a student knows a student who has, who does not have work experience knows, and what the industry or the company demands from them. And companies know this. Obviously, students don’t. How companies benefit from that is they will pay you much lower salary because I won’t blame companies for that because you don’t know things and they have complaining.

So they are basically educating you from stats. And they’re also risking that you might just leave after learning at their expense. So they are. Doing the cost. What do, what do they call it? Risk analysis. So high risk, high reward. So they are paying less and they will pay you less. Or maybe even two years, you have already lost 50% of the income.

So I don’t want that to happen to any of you. I’ve seen a lot of people is this. I’ve seen how it can impact. Your

James: mission. Let’s get into a time machine. Let’s look a year or two down the road. What are your hopes for your podcast?

Nishant: A place where students can come students and young marketers can come and get guidance to solve the immediate situations and be prepared for upcoming challenges in their life.

And if they beamed, they’re still stuck, they can always reach out to me. I always encourage them to, yeah, just drop me a message or mail me anything. I try to help as much as I can, soon as possible. And from the best people.

James: No, it’s really, it’s great to hear you say that, you know, because there’s that part of your show where it’s like, you’re, you’re tapping into the expertise of these marketing professionals and there’s, you know, there’s, there’s a part of you, that’s doing it for yourself, but there’s also, you’re making an impact to, you know, your fellow students, to people in the future who are getting into marketing as well.

You’re providing a resource to these people as well. And that is going to have an impact on their lives. You’re you’re shining a light where the light hasn’t been shown yet. So that’s, that’s a very admirable what you’re up to Nishant. As I

Nishant: mentioned, the pain and learning from the pain, I’ve seen that how long it took me to even realize what the right directions to grow, where should I even look for for the right items.

And I just don’t want. Everyone to reinvent the wheel or struggle. I envious of it those two years or one year or six months, even in search of something that I can provide you, I can help you with. Yeah. If, uh, well, let’s say that if I help a hundred students, I’m saving at least 50 years of cumulative man time.

And if it’s taking me even two or three years, Globally a lot of time is being saved and a lot of expertise is being created while your flight is, then I’ll be happy with

James: that. What would you say the best thing that’s happened to you as a result of your podcast? At least up to this point, I was

Nishant: always worried whether I’m employable or not.

And. Even though it’s an internship opportunity, but receiving internship opportunities from the other person is a pleasant surprise. Even though it’s not relevant to me now, it was an year or two ago, but still a surprise. And it leads me knowing that people are reaching out to me that okay. Would you like to work for us?

Yes. I always redirect these two people who I know who are looking for internships and. I’m just happy to know that I’m able to help them out in the search shop internships. So another plus thing that too, although opportunities that I get, I’m able to read that ignorant to the right people. So another level of, you know, this podcast, so helping people out with the search as well.

James: Well, Nishant please tell us where people can learn more about you and your podcast.

Nishant: Uh, for my podcast, you can log on to Spotify, Apple podcasts, Google podcasts, and search for marketing chapter view. For me, there is Nishant dot I N so I think that should suffice. Otherwise you can always drop me a  and I’ll try to reply as soon as what’s

James: fun.

Nishant I wish you all the success in the future. Uh, good luck with your podcast. Thank you so much for coming on and speaking with me.

Nishant: Thank you, James. Thank you for

James: Thanks again to Nishant check the show. No it’s for links to learn more about Nishant and his podcast marketing chapter review. I would love to hear what you got out of this episode. Please let me know, by leaving a review on Podchaser.com, the show notes has info for how to do this and feel free to make suggestions for what I can do to make this show even better for you.

Make sure you follow podcast tactics to learn even more about podcasting in future episodes. Thank you.

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